Marketing & Branding

  • Insanga (2022-Present)

    Insanga (Link)

    Founded in 1987 by CEO Kim Yoon-se, the company produces a unique salt through an intricate 9-stage baking process. It specializes in premium bamboo salt, known as K-Lava Salt.

    Key Achievement:

    Actively collaborated with the management team to enhance the business's online presence and establish company identity.

    • Managed Instagram channel to create tailored content and increase brand awareness.

    •Designing and executing creative strategies for promotional campaigns across various platforms to enhance brand awareness and market reach.

  • AMMC (2022-2023)

    Ambrose and Matilda Music Connection (Link)

    wished to create events for musicians and people in need by connecting them together through concerts for people with limited mobility, people in hospitals and care homes or those requiring talent for funeral mass services.

    Key Achievement

    • Shaping the overall visual brand and artistic direction for Ambrose Matila and associated artists

    • Developing cohesive marketing campaigns and visual storytelling across multiple platforms

    • Ensuring brand consistency while allowing for artistic expression

  • NPC Immigration Toronto (2021)

    NPC immigration (Link)

    With over 15 years of dedicated experience in immigration matters, they specialize in assisting multinational corporations, international students and workers. Locate in Toronto, Canada

    Key Achievements:

    • Conducted Instagram marketing campaigns to increase brand visibility and engagement.
    • Analyzed market trends and competitor strategies to enhance NPC Immigration's social media presence.
    • Planned and created engaging content for posting on various platforms.
    • Built consistency in advertising efforts to drive traffic and conversions.

  • SP Consulting (2019-2021)

    SP consulting firm (Link)

    Managed and strengthened the company's brand identity, ensuring consistency across all marketing channels. Oversaw digital marketing initiatives, including website content, social media, email marketing, and online advertising.

    Key Achievements:

    • Revamped the company's brand messaging, resulting in a clearer and more compelling brand identity.

    • Achieved a 30% growth in email subscriber base through effective lead nurturing strategies.

    • Executed a rebranding campaign that resonated with target demographics, driving increased brand loyalty.

  • Magazine STYLER Korea (2012-2015)

    STYLER 주부생활 (Link)

    With a 50-year history, known as Ju-bu sangwhal has transformed into a modern lifestyle guide for contemporary married women, offering global perspectives and serving as a companion for busy urban mothers.

    Key Achievements:

    •Expertly analyze cutting-edge fashion, beauty, and lifestyle trends

    • Develop integrated marketing strategies linking digital and offline platforms

    Digital Platform Strategist: Manage multi-channel communication, including magazine content, product trials, and social media viral marketing

  • Activia Danone korea

    Activia Danone Korea Social Media Brand Ambassador. Executed a targeted social media campaign promoting yogurt products. (2013 .5 mos)

    Key Achievements:

    • Played a key role in Danone Korea's digital marketing strategy by leveraging personal social media platforms to expand brand reach and influence

    • Created engaging content showcasing product consumption and recipes.

    • Expanded brand visibility through authentic influencer marketing strategies